We are Winova Properties.

2 people. 1 passion.

Meet our team

We are Matthew and Lucy and together we run Winova Properties, a property investment company dedicated to helping you fund the lifestyle you want by providing mouth-watering returns. We founded Winova Properties in August 2017 and have been investing in property full-time ever since in Liverpool and the surrounding areas.



Before getting stuck into the property world, Lucy worked in a variety of Sales & Marketing roles for over 8 years. Her experience covered a broad range of industries including hospitality, travel, event management and automotive. 

Lucy loves to travel as much as she can, runs, attends spin classes like a crazy woman and cooks and eats ... A LOT.


Matt studied electronic engineering, trained in the investment banking division at Morgan Stanley and now runs his own consulting company as a financial analyst working on flagship government projects worth billions of pounds. Matt is an avid golfer and has some of his best ideas out on the course, preferably in a hot, dry climate.


Power team

Over the last few years we have carefully crafted a highly effective power team to assist which each property deal. Our power team consists of a local Liverpool build team, surveyors, solicitors, damp specialists, letting agents and more. All of which can be made available to you if needed.

Frequently asked questions


What is an investment property?

An investment property is a property that generates a return on investment for the person who purchases it. The two ways people benefit from property investment are with regular rental returns, returns from the future resale of a property that’s grown in value, or both.

Why do we invest in Liverpool?

YIELDS – Rental yields are some of the best in the UK. Postcodes such as L1 & L7 offer an average of 8% yield. All our properties have a minimum of 10% - These are FANTASTIC numbers. DEMAND – There is no point in buying a property if there is zero demand. Liverpool has 4 universities and 12 Hospitals/ Medical Centres. This means an abundance of people looking for rooms and houses to rent or buy. CAPITAL GROWTH – While many parts of the UK are suffering from a gloomy outlook for 2020, Liverpool defies this with an annual growth rate of 4.1%. Rents are also set to increase by 3.5 % over the next 12 months.

What should I look for in an investment property?

When looking for an investment property, consider the strength of the location. There are so many different towns and cities in the UK to choose from. Your considerations should include the type of rental yields on offer, the level of demand, and the potential for capital growth. You want to ensure your property is in an area of high rental demand and that you have minimum void periods, providing you with consistent rental returns.
Where we invest in the North West of England, house price growth is predicted at 21.6 per cent over the next five years — higher than any other UK region. Investing in a city with strong capital growth potential and high average yields puts you on the right track towards a lucrative investment. These are the two main considerations when thinking about buying an investment property.

What is a void period?

Void periods are periods of time when a rental property is left unoccupied and, therefore, not bringing in any rental income for the landlord.

How much money do I need to invest in property?

This depends on what type of property investment you are considering. You can purchase property in Liverpool for example via Rightmove from as little as £35,000. You need to consider what you are buying it for and how you are going to fund it to establish how much money you will need to get started.

What is a Buy-To-Let property?

Buy-to-let is pretty much what it sounds like – you buy a property in order to rent it out to tenants. You should consider the property as a medium to long-term investment, in investment terms. Buy-to-let investment is very different from owning your own home as it generates income for you. You will automatically become a landlord when you purchase a BTL and therefore you’re effectively running a small business – one with important legal responsibilities.
You can make money this way by generating an income via the rent charged. You can also generate cash by selling the property, if you ever decided to sell. Although house prices have fluctuated in recent years, property is still a relatively safe long-term investment.

What fees do I need to consider when buying an investment property?

There are a number of fees that you must consider before you purchase a property. These fees can can include:

  • Survey fees
  • Solicitor’s fees (Legal fees)
  • Stamp Duty
There are also running and maintenance costs associated with any kind of rental property purchased for investment. All of these must be considered before you purchase an investment property as they will need to be paid before you can exchange and complete on your property.

What is a Buy-To-Let Mortgage?

If you can’t buy your investment property outright, you'll need to apply for a mortgage. Many people do this on a regular basis and it will have to be a specific buy-to-let mortgage. A standard or 'residential' loan is only relevant when you also plan to live in the property.
There are various differences between a residential and buy-to-let mortgage, and they start with the way your affordability is calculated. Instead of your salary, the lender will view the potential rental income of the property as your primary income source. Many lenders will then take your personal income into account as a secondary factor.

Can I live in my investment property?

Generally, investors do not live in their investment properties. If you chose to live in your Buy-to-let property, it is no longer an income-generating asset and it becomes owner-occupied instead. You must also consider the terms and conditions of your mortgage. If you have a buy-to-let property that you wish to move into, and which you have funded in part through that mortgage, you will need to change your buy-to-let mortgage to a residential mortgage before moving into the property itself. As a general rule, this is not common and often defeats the point of purchasing the investment property in the first place.

How do I know what rent to charge my tenants?

A local property letting agent can help advise you on the typical rent you can expect to achieve on your investment property. We believe that happy tenants are key to success in property investment. Charging fair rents and treating tenants well means that they will stay longer, and therefore results in fewer void periods for investors.

How do I know if I can afford a mortgage?

Once you know how much you have for a deposit, you can start looking into what mortgage companies would be prepared to lend you. You'll be able to work out the loan to value (LTV) applicable for properties of different values. You can then use mortgage lenders' calculators to work out how much a mortgage would cost per month. If you've already worked out your monthly budget, you'll know how much spare cash you have to put towards paying a mortgage.

What is capital appreciation?

Capital appreciation is when the value of your property has increased over time, meaning it can be sold for a higher price than the initial purchase price. It’s important to consider capital appreciation alongside rental returns to get the most out of a buy to let investment.

What is Home Equity?

Home equity is a homeowner's interest in a home. It can increase over time if the property value increases or the mortgage loan balance is paid down. Put another way, home equity is the portion of your property that you truly “own.” You're certainly considered to own your home, but if you borrowed money to buy it, your lender also has an interest in it until you pay off the loan. Home equity is typically a homeowner’s most valuable asset. That asset can be used later in life, so it’s important to understand how it works and how to use it wisely.

What are the different property investment strategies?

There are 7 types of strategy in property investing that are generally considered as the main types of investment. These are:

  • Single lets to professionals
  • HMOs
  • Student lets
  • Single lets to tenants on benefits
  • Holiday lets
  • Commercial property
  • Rent-to-rent
  • Lease options

What is a HMO?

A house in multiple occupation (HMO) is a property rented out by at least 3 people who are not from 1 ‘household’ (for example a family) but share facilities like the bathroom and kitchen. It’s sometimes called a ‘house share’. If you want to rent out your property as a house in multiple occupation in England or Wales you must contact your council to check if you need a licence. Renting out a property by the room tends to generate more revenue than letting it as a whole.
You must have a licence if you’re renting out a large HMO in England or Wales. Your property is defined as a large HMO if all of the following apply:

  • it is rented to 5 or more people who form more than 1 household
  • some or all tenants share toilet, bathroom or kitchen facilities
  • at least 1 tenant pays rent (or their employer pays it for them)

What makes us special

We both love property: Commodities around the world come and go on a very regular basis in this ever-uncertain economic climate, but one thing is for sure – people will always needs somewhere to live and work. Bricks and Mortar. For us, it is as simple as that and we like simple investments, for ourselves and our clients.

As well as building our own property portfolio, we offer three key services to our clients:

Frequently asked questions